How long has Firelight Digital been around?
We started Firelight Digital in 2017, but we have over forty years of collective experience in the industry!

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How did Firelight Digital get started?
Firelight Digital’s founders, Chris Sendrowski and Chris Pickhardt have been friends since first grade, so at its core, the company is primarily rooted in 40+ years of friendship. Then in 2017, after many years of working in the industry separately, they decided to partner up to form Firelight Digital as a means to help businesses realize their digital marketing video needs.

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What is a marketing video?
A marketing video is a short, engaging video created to promote a product, service, brand, or idea. It’s designed to grab attention, communicate a message quickly, and persuade viewers to take action—like buying something, signing up, or learning more.

Common types of marketing videos include:

• Product Demos: Show how something works.

• Explainers: Break down complex ideas in a simple, visual way.

• Brand Stories: Tell your company’s story to build trust and emotional connection.

• Customer Testimonials: Let happy customers do the talking.

• Promo/Ad Videos: Short, snappy, and designed for paid ads or social media.

• Social Media Reels or Shorts: Quick, eye-catching videos optimized for platforms like Instagram, TikTok, or YouTube Shorts.

 

 

How much does a marketing video cost?
Most likely less than you think! Our pricing is project-based and crafted according to each individual client’s needs, so they are only paying for what they want. We are also competitively priced and often more affordable than most of our competitors.

However, we do offer standard marketing video packages as well, that may be used as a jumping-off point to begin discussing a project’s vision.
To get a general idea of what we charge, you can check out our pricing page here:
https://www.firelightdigital.com/packages-pricing

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How does Firelight Digital charge?
At its core, our pricing is based on an hourly rate for all of our services, with packages arranged according to the estimated time needed for each service, from pre-production to active filming, to post-production editing. 

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Does Firelight Digital offer a retainer or subscription payment model?
Yes, we do!
We have two payment schedules that offer our clients flexibility, so they do not have to pay the entire invoice at once.

1. Our two-payment model – FIFTY PERCENT (50%) DEPOSIT upfront, with the remaining BALANCE due upon completion of post-production editing, when we deliver the end product.

2. We also offer a three-payment model – FIFTY PERCENT (50%) DEPOSIT upfront, with the remaining BALANCE SPLIT into two payments: TWENTY-FIVE PERCENT (25%) due upon completion of shooting, and the remaining TWENTY-FIVE PERCENT (25%) due once all editing is completed.

 

 

Does Firelight Digital offer aerial drone services?
We sure do! Aerial drone cinematography is our most popular service, so we love encouraging our clients to utilize our aerial drones on projects when appropriate.

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Does Firelight Digital offer photography services?
While we are primarily video producers by trade, we are able to provide photography services upon request.

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Does Firelight Digital produce time-lapse videos?
Yes, we love time-lapse projects!
They are perfect for before-and-after trades projects (like construction, demolition, builders, landscape design, masonry, carpentry etc.).

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How long does it take to produce a marketing video?
Every project is different, so the completion time varies according to each project’s scope and production logistics, but in most cases, we will present a rough-cut edit to the client for review within three weeks after filming has been completed. We will then refine the edit and deliver the end product within four to eight weeks (client dependent).

 

 

What is the process of producing a marketing video?

Producing a marketing video is a 4-step process:
1. First, we begin with a consultation with the client to discuss their project’s needs and fine tune its scope or vision.

2. From there, we prepare for active production by putting together an outline or script, developing a shot list and other necessary production details, like casting if any actors are involved, arranging locations, scheduling the filming dates and so forth.

3. Then comes production (our favorite stage), which can encompass as little as one day of filming to several, all dependent on the scope of the project and related logistical challenges.

4. Once filming is completed, then we are in post-production, where we edit the project to its completion, which can take several weeks, to a month or more, according to the project’s scope.

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What kinds of marketing videos do we produce?
All kinds! From “talking head” style informative videos, to time-lapse and/or “before and after” themed videos, to industrial demonstrative focused, to web AD’s, aerial drone promo’s, product or facility demo’s and much more.

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Can Firelight Digital’s videos be used on social media?
Yes!
We specifically craft all of our content so a client’s message is seamless and can be utilized across the web – from their website to social media and beyond.

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Who retains ownership of a completed video?
Everything we produce is mutually owned by us and the client, who has license to utilize their video(s) as they like, while we also retain the right to utilize the content for promotional purposes in our online portfolio.

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What if a company has never produced a marketing video before?
No problem!
We will sit down and guide the client through the entire process from A to Z, so they’re in the loop at every stage of production.

 

 

What kinds of businesses does Firelight Digital work with?
We mostly focus on small to medium-sized companies, but we have collaborated with larger corporations from time to time.

 

 

What industries has Firelight Digital worked with?
We have produced content for clients in a wide range of industries, including construction and demolition, manufacturing and distribution, automotive and leisure, education, religious and non-profit, just to name a few. The more diverse our portfolio is, the better!

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How big is Firelight Digital’s crew?
Great question!
As owner-operators, we can handle most jobs in-house between the two of us, that way we are not intruding with tons of equipment and staff if we are filming at a client’s facility. But, we do have a roster of freelance shooters and other crew that we bring on when needed for bigger jobs.

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What is Firelight Digital’s service area?
We generally work with clients within the northern New Jersey and Rockland County, New York area – roughly within 100 miles north and west of New York City.

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Does Firelight Digital travel outside their service area?
Yes, we are flexible and have traveled further, to Pennsylvania, upstate NY, Connecticut or Maryland for example, as long as the numbers make sense, and the client covers travel costs and necessary accommodations.

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Does Firelight Digital offer visual effects and animation?
Yes, we have an effects/animation specialist.

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Do we film live events?
Yes, we can cover many types of live events. In fact, we have a sister company, Digital Memories Event Videography that specializes in live events – especially weddings!
You can see our work here:
https://www.digitalmemorieseventvideo.com/

 

Does Firelight Digital offer live streaming?
Yes, we can do live streaming of live events upon request.

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Does Firelight Digital offer other types of marketing services?
We plan on offering other marketing services in the very near future. Stay tuned!